For Sysmex Europe SE, its subsidiary Sysmex Deutschland GmbH, and Sysmex R&D Center Europe GmbH—one of the world’s leading providers in the development, production, and distribution of laboratory analysis systems for diagnostics, industry, and research—neotares supported the comprehensive transformation process into a new work environment at the new Hamburg location.
The goal was to create a functional, identity-building, and future-proof work environment that unites the three companies at a shared, prestigious corporate headquarters. For the project, the consulting firm provided comprehensive services in the areas of workplace consulting, interior design, change management, project management, and media technology.
Between October 2021 and March 2026, neotares designed approximately 12,000 m² across six floors. The result was three office floors with 270 workstations for a total of 780 employees, featuring a progressive desk-sharing ratio to promote hybrid work. In addition to the office spaces, the area also features conference areas, training rooms, training labs, internal labs, showrooms, storage areas, communication and lounge zones, as well as a central cafeteria. Notable features include the design of the training rooms with a direct view into the training labs, as well as two showrooms designed to meet different cultural requirements. One is more functional in nature, while the other is geared toward representation and product presentations. Additional highlights include a welcome area with a lounge and cafeteria, as well as several rooftop terraces.
At its core, the design concept is inspired by the parent company’s Japanese corporate culture and its guiding principle, “The sense of LIFE.” It features light colors and high-quality materials, bringing the corporate values of “Simple, US, nature, and flow” to life in the space. For example, as soon as visitors enter the lobby, these corporate values are brought to life by a Japanese bonsai tree standing approximately 2.5 meters tall.
As part of its engagement in the areas of workplace consulting and change management, neotares conducted interviews and workshops to analyze and identify company-specific requirements and work practices. Based on this, the project team developed and implemented the space and usage concept, media integration, and technical infrastructure. The active involvement and participation of employees was a key component of the change management strategy. For example, as part of a photo contest, they were invited to submit images that were incorporated into the design of the spaces.
In project management, neotares was responsible for scheduling and budgeting, coordinating special requests from tenants, preparing reports, and overseeing overall project control. The project proceeded according to a dynamic timeline while the landlord and tenant carried out their respective fit-out work simultaneously, which required close coordination among all parties involved. All coordination with the various trades involved in the fit-out—including media technology, carpentry, furnishings, curtains, think tank systems, and wayfinding systems—was managed by neotares. The furniture selection process included user consultations, visualizations, and full procurement management. Additional services were planned and supported in close collaboration with the landlord and the architect.
In the field of media technology, neotares has developed a standardized, platform-independent solution that supports video conferencing and collaboration systems in all rooms. Over 100 wireless displays were installed, approximately 60,000 meters of cable were laid, and more than 80 rooms were equipped. Thanks to state-of-the-art technology, multiple devices can now be connected to the room’s media technology, enabling wireless projection from up to four laptops onto a large screen.
photos: Annegret Hultsch
